Rihanna's Fashion Line with LVMH: Here's why is can break records set by famous fashion labels

Rihanna's Fashion Line with LVMH: Here's why is can break records set by famous fashion labels

In one of the most high-profile creative tie-ups to date between a pop star and a luxury group, American singing sensation Rihanna has collaborated with Moët Hennessy Louis Vuitton (LVMH) to create a new luxury clothing and footwear brand. The label is called Fenty, after the singer's full name - Robyn Rihanna Fenty, and will launch in Spring 2019. Here's why no one deserves this prestigious collaboration more than Rihanna

Rihanna's Fashion Line with LVMH: Here's why is can break records set by famous fashion labels

She will become the first woman of colour to lead a house under the LVMH brand, and the first woman to create an original brand for the group

Rihanna's Fashion Line with LVMH: Here's why is can break records set by famous fashion labels

Unlike other major players in the fashion and music industries, Rihanna doesn’t shift culture by making splashy announcements. She just does things her way, and everyone follows suit.

Rihanna's Fashion Line with LVMH: Here's why is can break records set by famous fashion labels

Fashion brands are often the work of several different brains but are presented as the work of a singular designer. Rihanna, however, credits her stylists, Mel Ottenberg and creative collaborators often.

Rihanna's Fashion Line with LVMH: Here's why is can break records set by famous fashion labels

Rihanna has every resource at your fingertips to make the products of your dreams, and she has earlier emphasized that she was working with “no artistic limits.”