Sony India has reduced prices of its flagship devices, Xperia X and Z5 Premium, by up to 21 per cent.
The reduction, effective September 1, will see Xperia X being sold at Rs 38,990. This is lower by Rs 10,000 or about 21 per cent from the launch price of Rs 48,990 in May this year.
Similarly, the Xperia Z5 Premium will now be priced at Rs 47,990, which was earlier available at Rs 55,990 at the launch in October 2015. This translates into a reduction of Rs 8,000 or 14 per cent.
The new price is effective from September 1, 2016, Sony India said in a statement. Sony India plays in the mid and premium category in the Indian smartphone market, which is among the fastest growing in the world.
According to research firm IDC, smartphone market in India saw a 17.1 per cent sequential rise in shipments to 27.5 million units in the April-June 2016 quarter, with Chinese vendors like Lenovo, Xioami and Vivo driving the growth.
The largest player in India is Samsung (25.1 per cent), followed by Micromax (12.9 per cent), Lenovo Group (7.7 per cent) and Intex (7.1 per cent).