American multinational automobile manufacturer Ford unveiled its all-new compact-utility-vehicle Freestyle in the Indian market on Wednesday.
The new Ford Freestyle combines SUV-like robust design and benchmark performance along with innovative technologies and greater fuel efficiency. The car is supposed to go on sale in India in the second quarter of 2018.
Anurag Mehrotra, President, and MD, Ford India, said, â€œThe global unveiling of the Ford Freestyle strengthens Fordâ€™s continued commitment to India to bring products that consumers want and value. With the cool, capable and connected Ford Freestyle, we are adding yet another great product to our diverse portfolio that will help us expand our family of happy Ford owners in India.â€
â€œJust like we did with the EcoSport, we see a lot of potential in offering this compact utility vehicle to meet the SUV owning aspirations of first-time buyers or young achievers, who are looking to upgrade their small cars,â€ Mehrotra added.
The Ford Freestyle uses design elements similar to mini SUVs, carrying a unique grill with a dynamic, three-dimensional mesh. The front bumper of the Freestyle has an integrated skid plate and sculpted fascia sections which give the car a protective full-width beam element.
A perfect car to match your free-spirit! With its striking and bold looks, innovative in-car technologies and benchmark performance, the All-New Ford Freestyle will help you #LiveLifeFreestyle. Know more: https://t.co/Aqh8QVamdZ pic.twitter.com/OjWdwFULiBâ€” Ford India (@FordIndia) January 31, 2018
The automobile comes with Fordâ€™s all-new, three-cylinder 1.2L TiVCT petrol engine which is light, small, and strong and promises to deliver higher fuel efficiency. The strong petrol engine gives 96 PS of peak power and 120 Nm of peak torque.
Along with the petrol engine, Ford will also sell the diesel variant with 1.5L TDCi diesel engine which will generate 100 PS of peak power and 215 Nm of peak torque.
The Freestyle features a uniquely tuned suspension with increased track-width, high ground clearance, Traction Control System (TCS), Anti-Lock Braking System (ABS), and uniquely tuned EPAS. The automobile comes with up to six airbags.
Rahul Gautam, Vice-President for Marketing, Ford India, said, â€œFreestyle is more than just an expression. This powerful word immediately encourages you to push the boundaries and do more, just like the product.â€
Vinay Raina, Executive Director of Marketing, Sales, and Services, Ford India, said, â€œFreestyle represents our vision of a compact utility vehicle that delivers more on every count and is all set to surpass expectations of consumers, who want and expect more. With Freestyle, we are sure to delight consumers with a combination of compelling and capable features.â€