Maruti Suzuki India (MSI) on Tuesday launched an all-new version of its flagship compact sedan Dzire. The car comes at a price tag between Rs 5.45 lakh and Rs 9.41 lakh (ex-showroom Delhi).
The petrol version of the new generation Maruti Suzuki Dzire with manual powertrains is priced between Rs 5.45 lakh and Rs 7.94 lakh, while the diesel variant between Rs 6.45 lakh and Rs 8.94 lakh.
The petrol automatic version is priced between Rs 6.76 lakh and Rs 8.41 lakh, while the diesel variant with automatic transmission between Rs 7.76 lakh and Rs 9.41 lakh (all prices ex-showroom Delhi).
The all-new Maruti Suzuki Dzire will compete with vehicles like Hyundai Xcent, Honda Amaze, Ford Aspire and Volkswagen Ameo. These models are priced between Rs 4.7 lakh to Rs 8.41 lakh.
"The new Dzire is bound to create plenty of excitement in the Indian automobile market," MSI Managing Director and CEO Kenichi Ayukawa told reporters here. The model was specially made for India and has been one of the popular brands ever in the Indian auto market, he said.
"Now we have designed a whole new Dzire for sedan customers to fulfil the growing aspirations of a young and prosperous India," Ayukawa said.
So far, Maruti Suzuki has already received bookings for 33,000 units. The company along with its suppliers has invested more than Rs 1,000 crore for the new generation Dzire. The compact sedan comes with around 99 per cent localisation.
The new Dzire gets its power from a 1.2-litre petrol engine and a 1.3-litre diesel powertrain. It is wider by 40 mm than the outgoing version.
It also comes with 62 litres of extra boot space and extra leg room of 55 mm compared to the previous Dzire. The model delivers fuel efficiency of 28.4 km per litre for diesel version and 22 km per litre for petrol powered versions, MSI claimed.
The sedan would be mainly produced at the company's Manesar facility. The present generation Dzire would now be sold as Dzire Tour to fleet operators.
The company has till date sold 14 lakh units of the model in India since the launch of first generation Dzire in March 2008.
Dzire has been instrumental in making the company a strong player in the entry sedan segment. The model has been contributing to around 50 per cent of vehicle sales in the compact sedan segment.
In 2016-17, the Dzire came third in the top 10 best selling list of passenger vehicles. It was the second best selling model among passenger vehicles in 2015-16. Last full model change of the Dzire happened in February 2012.