Honda Motors (File Photo)
Honda Motorcycle and Scooter India (HMSI) on Monday announced that it has crossed 11 million customers mark in Western India. It is to be noted that the manufacturer achieved the milestone with sales from the states of Maharashtra, Gujarat and Goa in its 19th year of operations.
According to a report published by NDTV’s carandbike, the sales of Honda Motorcycle and Scooter India catapulted in the last decade with the first 5.5 million customers added in 14 years, while the remaining 5.5 million customers joined the Honda family in the last five years. That's an increase by three-fold in just four years.
Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, HMSI said, "We thank our 11 million customers in West for bestowing their continued love and trust on brand Honda. Over the years, customers trust for brand Honda keeps growing and with our unique 100% digital loyalty program 'Honda Joy Club', we are bringing more joy to our customers by offering them vast choice for redemption of Honda currency at different touchpoints through multiple alliances."
According to the Honda, the three western states including Maharashtra, Gujarat and Goa collectively contribute 15 per cent to overall two-wheeler sales in India. It holds a market share close to 40 per cent in the western region since FY2015.
It is worth mentioning here that Honda has a manufacturing facility located in Gujarat’s Vithalapur that was inaugurated in 2016 and has an annual production capacity of 1.2 million units. With respect to new offerings, Honda is currently working on upgrading its complete line-up to meet the upcoming BS6 emission norms. The company has also revealed the BS6 compliant Honda Activa 125 earlier in June. The BS6 compliant Honda Activa 125 will go on sale later this year.