Two-and-three-wheeler maker TVS Motor Company on Friday said its motorcycle under the HLX series has surpassed the one-million sale-mark globally. The series, launched in 2013 in the African market, has been witnessing growing presence in Middle-East and South America, a press release said here.
“We are extremely happy that the TVS HLX family is now one-million strong. HLX series first forayed in Africa and the brand was developed to cater to tough conditions,” TVS Motor director and CEO KN Radhakrishnan was quoted as saying in the release.
“This milestone is a reinforcement of our endeavour to continue offering superior products and complement them with dedicated customer satisfaction initiatives,” he said. The company retails TVS HLX series in HLX PLUS (100 cc), HLX 125, HLX 150 and HLX 150X in Africa, Middle-East and South America and in over 40 countries, the release said.
In the Indian market, TVS Motor Company launched ethanol-powered bike TVS Apache RTR 200 Fi E100, priced at Rs 1.2 lakh. The company said the new model would be available for sale in sugarcane-producing Maharashtra, Uttar Pradesh and Karnataka, to begin with. Currently, there are no ethanol fuelling stations in the country.
But, speaking at the launch event here, Road Transport and Highways Minister Nitin Gadkari said his ministry will ask the Ministry of Petroleum and Natural Gas to open ethanol pumps in the country.TVS Apache is the flagship brand of TVS Motor Company with sales of over 3.5 million units across the globe.
"Today, the two-wheeler industry is looking at green and sustainable future mobility solutions spanning across electric, hybrid and alternate fuels. The company believes that ethanol-based products are an important option for our customers," TVS Motor Company Chairman Venu Srinivasan told reporters here.
This is due to the easy compatibility in transition to ethanol and its sustained positive impact on the environment without compromising on performance and total cost of ownership, he added. Ethanol is domestically produced from renewable plant sources. It is non-toxic, biodegradable, as well as safe to handle, store and transport.
(With inputs from PTI)