Mahindra Alturas G4 under-priced, under-rated: Anand Mahindra

It has been four months since Indian carmaker Mahindra launched the Mahindra Alturas G4 SUV in India. The two-wheel drive (2WD) version of the car is priced at Rs 26.95 lakh while the four-wheel drive (4WD) version is being sold at Rs 29.95 lakh (ex-showroom). The Alturas G4 marked the entry into Mahindra’s most expensive car segment. The Mahindra Alturas G4 will compete for the likes of Toyota Fortuner, Ford Endeavour and Isuzu MU-X which fall in the same price bracket. However, Mahindra Group Chairman Anand Mahindra feels the car is “under-rated and under-priced.”

"There's now a waiting list for the Alturas. I drive one myself so I know it's a car that is hugely under-rated in fact and I think we are under-pricing it, which people recognise and that's one reason why they're buying it too," said Mahindra at the 2019 Geneva Motor Show as quoted by NDTV.

Speaking about its competitors, the business tycoon said, "If you asked me three years ago how confident  are you, that you can actually make Mahindra a serious contender in the ₹ 30 lakh plus price range SUV; I would have said, I am not 100% sure."

Mahindra Alturas G4 has a wheelbase of 2,865mm and will come with automatic LED headlamps, LED tail lamps, 5-spoke alloys, and electronic tailgate. 

On space front, the new Mahindra Alturas G4 has more space than the previous launched SUV’s of Mahindra. It has a massive space for seven people and 8-way electrically adjustable driver seat with memory function and ventilated Nappa leather front seats as well.

Mahindra Alturas G4 bumper gets a detailed front design and back with LED foglamps.

The Alturas G4 features an 8-inch touchscreen infotainment system which is compatible with Apple CarPlay, Android Auto and WiFi support.

Other features include, nine airbags on the front and side airbags for two rows. Mahindra Alturas G4 gets electronic stability program (ESP) with its top of the line features like Active Rollover Protection (ARP), Brake Assist System (BAS), Hill Start Assist (HSA), Traction Control System, ABS + EBD and Emergency Stop Signal.