Emerging Markets Will Drive Luxury Cars’ Growth, Says Mercedes-Benz

German auto major Mercedes-Benz on Monday said emerging markets will drive the growth for the luxury cars segment. “Emerging markets will be the next growth engines for luxury cars, and we are excited to participate in this growth story...” said Martin Schwenk, MD and CEO, Mercedes-Benz India.

Schwenk was speaking to reporters after inaugurating a luxury car dealership in the twin-cities of Bhubaneswar and Cuttack. “We are excited to be present in this market and are confident that T&T Motors... will create a fascinating journey for our customers,” he said. The dealership can service up to 3,500 cars a year.

German luxury carmaker Mercedes-Benz recently launched the BS-VI compliant Long Wheelbase E-Class sedan in India priced between Rs 57.5 lakh and Rs 62.5 lakh. The New Long Wheelbase E-Class features two BS-VI compliant petrol and diesel engines along with a host of new interior features, Mercedes-Benz India said.

The petrol version is powered by a 1,991-cc engine delivering 197 horsepower (HP) and comes in two variants priced at Rs 57.5 lakh and Rs 61.5 lakh, respectively. On the other hand, the diesel version has a 1,950-cc engine delivering 194HP and comes in two options priced at Rs 58.5 lakh and Rs 62.5 lakh, respectively (all prices ex-showroom).

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Mercedes-Benz India MD and CEO Martin Schwenk said the company had rolled out India’s first ‘Made in India, for India’ BS-VI vehicle in January 2018. “Since then, we have been steadily transitioning our portfolio into BS-VI and the introduction of the BS-VI long-wheelbase E-Class reiterates our commitment towards the new emission norms from April 2020,” he added.

The new car has safety features including seven airbags, parking pilot with active parking assist and adaptive brake lights. It also has wireless charging for mobile phones in the rear, and the rear passengers will have touchscreen to control media, climate and vehicle functionalities. Schwenk said the E-Class has sold over 41,000 units in India in over two decades and the Long Wheelbase E-Class has carved a niche of its own in the segment.

(With inputs from PTI)