Honda Cars India Ltd (HCIL) on Sunday reported a 51.28 per cent decline in domestic sales at 8,291 units in August as against 17,020 units in the same month last year. The company also exported 227 units last month.
“The auto sector continues to witness high de-growth due to poor consumer sentiment,” HCIL Senior Vice President and Director, Sales and Marketing Rajesh Goel said in a statement.
This is despite the high discounts prevailing in the market which makes it the best time to buy cars, he added. “We hope the recent measures taken by the government will help in improving consumer sentiment and demand creation as we move forward. With the impending festive season, the sales are likely to pick-up in coming months,” Goel said.
Recently, Honda introduced a new variant of its compact SUV WR-V priced at Rs 9.95 lakh. The newly introduced V grade will be available in diesel engine option and has been positioned between the S and VX grades, HCIL said in a statement.
Inside the cabin of the all-new Honda WR-V, it comes with the features like steering mounted controls, cruise control, automatic climate control, one push start/stop button with white and red illumination, black and silver upholstery, 17.7 cm advanced touchscreen infotainment with AVN, front centre armrest with storage console, Honda smart key system with keyless remote, and tilt and telescopic power steering.
On the safety features front, the newly-launched Honda WR-V houses features like rear parking sensor, front passenger seat belt reminder, high speed alert, speed sensing auto door lock, advanced compatibility engineering (ACE) body structure, dual SRS front airbags, anti-lock brake system (ABS) with electronic brake distribution (EBD), pedestrian injury mitigation technology and intelligent pedal.
It is equipped with premium exterior features such as headlamp integrated signature LED daytime running lights (DRLs) and position lamps, front fog lamps and gun metal finish multi-spoke alloy wheel, among others, it said.
It has also added additional features such as like rear parking sensors, front passenger seat belt reminder, high speed alert, speed sensing auto door lock, to the S and VX grades of WR-V, the company said.
(With inputs from PTI)