Compact SUV KUV100 has crossed the sales milestone of 50,000 units since its launch in January 2016, Mahindra & Mahindra (M&M) announced on Friday.
50,288 units of Mahindra SUV KUV100 have been sold till date marking its presence in the market, M&M said in a statement.
“We would like to thank our customers for their support in achieving this milestone for the KUV100. The KUV100 has created an all-new SUV segment in the price range of Rs 4.5 lakh to Rs 7 lakh,” M&M President, Automotive Sector, Rajan Wadhera said.
The vehicle combines the appeal of an SUV and practicality of a compact car, making it a compelling value proposition for buyers, he added.
“The recent introduction of the new look dual tone KUV100 has also resonated well with our customers and going forward, I am sure that the KUV100 will continue to scale new heights,” Wadhera said.
In recent times, there has been a readjustment happening in the Indian passenger vehicle market with demand for utility vehicles, that includes SUVs, rising at a much faster rate ahead of conventional cars.
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In the SUV segment, Maruti Suzuki’s Vitara Brezza, Hyundai Creta, Renault Duster and models from Mahindra like Scorpio, TUV100 and KUV100 are among the bestsellers.
(With inputs from PTI)