Mahindra Launches Subscription-Based Service On Its Passenger Vehicles

In partnership with Revv, Mahindra & Mahindra has recently introduced a subscription-based service for retail customers. It is to be noted that the subscription-based service is available for the company's personal portfolio of vehicles like KUV100, XUV500, XUV300, Scorpio, TUV300, Marazzo and Alturas G4.

Mahindra & Mahindra Automotive Division Sales and Marketing Chief Veejay Ram Nakra said, "We are delighted to introduce an all-new subscription model for retail customers of our personal vehicles. With this flexible, highly affordable offering, we hope to help our customers fulfil their aspiration of driving their desired vehicles without necessarily owning them. This, in turn, will also attract a whole new set of customers to brand Mahindra. It also aligns with our larger vision of transforming the face of mobility in India."

It is worth mentioning here that Mahindra's subscription price starts at Rs 19,720 per month, inclusive of insurance and routine maintenance charges. The subscription model will be available for period of one to four years.  Below are the subscription prices (Mumbai) of the various products of the company.

• Mahindra KUV100 NXT - Rs 19,720
• Mahindra Scorpio - Rs 31,230
• Mahindra Marazzo - Rs 34,860
• Mahindra XUV500 - Rs 37,840
• Mahindra Alturas G4 - Rs 87,390
• Mahindra TUV300 - Rs 25,870
• Mahindra XUV300 - Rs 26,230

Under the Mahindra’s subscription-based service, customers will get benefits such as a complete convenience, zero down payment, no road tax, zero risk on the resale value of the vehicle and fixed amount that includes routine maintenance costs. Customers can also change the vehicle after a certain minimum subscription period.

It is worth noting here that the subscription initiative is available for retail customers in Delhi (NCR), Mumbai, Pune, Bangalore, Hyderabad, Kolkata, Chandigarh and Ahmedabad in the first phase.

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HIGHLIGHTS

• Mahindra & Mahindra has introduced a subscription-based service for retail customers.
• Subscription-based service is available for KUV100, XUV500, XUV300, Scorpio, TUV300, Marazzo and Alturas G4.
• The subscription model will be available for period of one to four years.