Automaker Mahindra & Mahindra Ltd has tied up with Flipkart in order to let customers book the recently launched Mahindra KUV100 online. The Mahindra KUV100, a compact SUV, was launched at Chakan in Pune last week.
In the automobile industry, this is first ever initiative. Buyers will be able to book the KUV100 from January 18 midnight. Pawan Goenka, Executive Director, Mahindra & Mahindra, had said on Friday that the company, apart from dealership, will use the e-commerce platform to sell the compact SUV.
Quick Review: Mahindra KUV100 launched in India at 4.42 lakh
Announcing the tie-up, Anil Goteti, Vice President (Business), Flipkart in a statement said, “Online today is a must-have strategy for all players to respond to the growing demand of their customers spread across different cities and towns. For the first time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkart’s extensive reach and network to connect with their customers and provide them the ease to book the Mahindra KUV100 online.”
“Being two young brands, both KUV100 and Flipkart complement each other. This tie-up with Flipkart further reinforces our customer centric initiatives,” Flipkart, Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd said.
“With the ever-increasing population of Internet users, this was a step in the right direction for us, especially for brand KUV100,” he added.