Maruti Suzuki India Launches Ghar Aaya Tyohar Campaign - Maruti Suzuki S-Presso (Photo Credit: File Photo)
Days ahead of Diwali, Maruti Suzuki India has announced a new festival season-specific campaign ‘Ghar Aaya Tyohar’. Under the new festival season-specific campaign, Maruti Suzuki is offering huge discounts on S-Presso, Dzire, WagonR, Ertiga, Swift, Celerio, Eeco, Alto 800 and Vitara Brezza. Almost all the automakers, as well as dealers in India, were affected due to the slowdown in the auto sector. In a bid to make up the loss and cash in on the festive mood, India’s largest automaker has brought in massive discounts on its product line-up.
Under ‘Ghar Aaya Tyohar’ festival, the automaker is providing offers up to Rs 96,100 on Vitara Brezza, Rs 50,000 on Swift (Petrol), Rs 77,600 on Swift (Diesel), Rs 60,000 on Alto 800, Rs 55,000 on Alto K10, Rs 55,000 on Dzire (Petrol), Rs 83,900 on Dzire (Diesel), Rs 60,000 on Celerio, Rs 50,000 on Eeco (7-seater) and Rs 40,000 on Eeco (5-seater). Notably, the offers will end on October 31.
Maruti Suzuki India Marketing and Sales Executive Director Shashank Srivastava said, "Festivals are a high point in life of people. India is diverse, people are diverse and so are the festivals and the occasions to celebrate. Every festival is celebrated in its own beautiful way.”
“However, a few things always remain common like celebration, happiness and bringing home a Maruti Suzuki. With our new Ghar Aaya Tyohar commercial, we intend to strengthen the same thought and provide people the same happiness and pride of owning a Maruti Suzuki car which we have delivered for decades," he added.
It is worth mentioning here that Maruti Suzuki India had witnessed an eighth consecutive overall monthly sales in September 2019, with the numbers falling 24.4 per cent to 1,22,640 units. During the month, the country's largest carmaker sold 1,12,500 units in the domestic market, while 2,952 units were sold to other OEMs. On the other hand, the export sales numbered at 7,188 units.