Luxury carmaker Mercedes-Benz India on Wednesday said it will increase prices of its entire product portfolio by up to 3 per cent from January in order to offset the impact of rising input costs.
The correction in price would be up to the quantum of 3 per cent, varying across the broad model range, the German luxury carmaker said in a statement.
“We have been reviewing the various cost escalations, including the rise in the commodity and input costs that have been exerting pressure on our bottom line. To run a sustainable business and protect our customers’ investment in the brand, there is a need to offset the impact of these rising costs through a moderate price correction,” Mercedes-Benz India Managing Director & CEO Martin Schwenk said.
Though the company has been absorbing the majority of these, it is left with few options but to pass on some of the additional costs to the customers, he added. Other carmakers like Nissan Motor India, Maruti Suzuki, Hyundai Motor and Tata Motors have already announced that they will hike prices from January.
German luxury carmaker Mercedes Benz recently launched its premium SUV GLC with price starting at Rs 52.56 lakh (ex-showroom all India). The latest generation of the GLC is available in both petrol and diesel engine options. These are equipped with MBUX, an intuitive and intelligent multi-media system.
While the petrol option, GLC 200 is priced at Rs 52.75 lakh, the diesel variant GLC 220d is priced at Rs 57.75 lakh (all prices ex-showroom, India). "The launch of the new GLC reiterates our product offensive for the Indian market," Mercedes-Benz India Managing Director & CEO Martin Schwenk told reporter here.
Stating that the GLC is one of Mercedes-Benz India's highest selling SUVs, having sold over 7,000 units since its debut, he said the launch of the latest generation GLC "also marks the introduction of the next generation of MBUX with the aim to improve driver's interaction with the various systems in the car".
(With inputs from PTI)