Tata Nexon subcompact SUV launched at Rs 5.85 lakh, to compete with Hyundai Creta, Maruti Breeza

Indian auto giant Tata Motors on Thursday unveiled its new subcompact SUV, the Nexon. The entry variant of the SUV has been priced at Rs 5.85 lakh and it goes up to Rs 9.45 lakh for the top-spec diesel trim.

The sub-four metre SUV is available in four variants -- XE, XM, XT and XZ+ -- and two engine options - a 1.2-litre Revetron petrol and a 1.5-litre Revotorq diesel. The car is available in five colour options - blue, red, silver, grey and white.

Unveiling the Tata NEXON, Guenter Butschek, CEO & MD, Tata Motors, said that our passenger vehicle market is dynamic. "The fast-moving generation has clear preferences in terms of design and style. Catering to this discerning need of our customers, we have consistently pushed the boundaries of automotive engineering by creating new categories of vehicles. The Tata Nexon is the result of our intent to break away from the conventional approach of segmentation in its discreet forms and fulfilling a larger set of milieus," he said.

Both the 110PS/170Nm petrol and the all-new 110PS/260Nm diesel motors come mated to a six-speed manual gearbox, while the AMT option is expected to be introduced soon.

The Tata NEXON is the fourth product based on the 'Impact Design' philosophy. The company says it brings together global and contemporary design with best-in-class technology and features for the ones who would like to express themselves with a unique style of their own.

Speaking at the launch, Mayank Pareek, President - Passenger Vehicle Business Unit, Tata Motors, said, "Our focus is to introduce products that not only enhance the brand but simultaneously align well with the rising aspirations of customer segments. 

As part of the aggressive turnaround strategy, we have renewed focus on filling in product gaps and tapping the white spaces that will emerge. Conceptualised as a lifestyle SUV for young progressive individuals, The NEXON is the culmination of this radical shift in thinking and will further expand Tata Motors' addressable market."

Featuring a flowing, urban design, the Tata Nexon gets a multi-shade cabin loaded with segment-first features like eight-speaker Harman 6.5-inch touchscreen infotainment system with Android Auto, voice commands, message readout and reply. It also receives projector headlamps, front centre armrest with sliding tambour door storage and smart key with push-button start (wearable wrist band) among the other key features.