Volkswagen India is offering additional benefits and discounts on select variants of the Polo, Vento and the Ameo, as part of its annual festive carnival - Volksfest 2019. The month-long festival from the German automaker, which started on September 29, will end on October 31. Under the Volksfest 2019, buyers can avail benefits up to Rs 1.8 lakh. The benefits are available across the German automaker's 132 sales touchpoints across 102 cities.
According to a report of NDTV’s carandbike, prospective customers taking test drives of the VW carline will be eligible to a miniature Volkswagen Hot Wheels scale model, as part of the brand's tie-up with toymaker Mattel India. The fest also brings new engagement exercises and activation zones at dealerships for the festive season.
Steffen Knapp, Director, Volkswagen Passenger Cars said, "Volksfest 2019 is an opportune moment that enables us to celebrate the festive spirit with our customers. Every year, we increase our benchmark by offering our customers a unique comprehensive value-based proposition that includes benefits on the purchase, after-sales initiatives, and attractive financing options.”
“In addition, Volkswagen has partnered with Mattel India's Hot Wheels to provide miniature Volkswagen models to customers. With this, we aim to relive our childhood passion of collecting fun memorabilia, which is also showcased while purchasing a Volkswagen vehicle," he added.
The company is offering cash discounts, exchange bonus, loyalty benefits, extended warranty and roadside assistance on its product line-up including Volkswagen Polo, Vento, and the Ameo. Under Volksfest, buyers can avail the maximum benefit of Rs 1.8 lakh only on the Vento Highline Diesel. In addition, all Ameo variants are available with a loyalty bonus of Rs 20,000.
It is worth mentioning here that the automaker is already offering a four year period on its petrol cars since January this year, while diesel cars are being offered with a five-year warranty since September this year.
On the other hand, selective dealers are already offering discounts of around Rs 1.5 lakh on the Vento Highline Plus DSG variant, while the Volkswagen Ameo DSG Highline Plus version has discounts up to Rs 1.15 lakh, depending on the dealer. Meanwhile, certain dealerships are offering a discount of Rs 80,000 on the Volkswagen Polo and an exchange bonus of Rs 20,000. The discounts are not available on the Passat, Tiguan and the new GT Line models.