10 Tips to Boost Engagement and Get Followers on Social Media

Have you tried to become famous on social media but got no results? Whether you are a brand, influencer, or a regular user, a strong presence on social media can change your journey forever. As per Smart Insights, the number of social media users has increased globally from 4.72 billion in January 2023 to 5.04 billion in January 2024, showcasing the power of social media. 

Influencers get more collaborations, brands get better sales, and individuals can make a strong personal brand. However, getting more engagement and followers is not easy. You may post and comment daily, but that's not enough. At the same time, hiring a social media team can be expensive. So, we have listed 10 tips to boost engagement and followers on social media.

How To Boost Engagement And Followers On Social Media? 

The following is the 10-step guide to boost engagement and followers on social media that helps you with popularity and boost your profile for monetization. 

1. Consistently Create High-Quality Content 

Quality content makes a noticeable difference in your engagement and follower count. From attention-grabbing pictures and engaging videos to interesting stories, your content must provide value to your target audience. 

Several creators spend hours making high-quality content because the audience can easily sway away from average content. So, you need to plan and work hard to create quality content. At the same time, you need to post consistently to hook your audience in the long term and use high-quality pictures, branding elements, and captivating captions.

2. Use Relevant Hashtags

Hashtags help the social media platform's algorithm to categorize your content. As a result, people interested in topics related to your hashtag will see your post increasing its visibility.

You can perform simple hashtag research using online tools or manual methods to find the best hashtags for your niche. For example, while #instaworthy makes you famous, you should use #foodie or #healthyrecipes if you share food-related posts. 

3. Engage With Your Target Audience

Engagement is a give-and-take, where you must reply to comments and interact with your audience's content. It increases your post engagement as people also replicate the behavior. You can ask them questions, put forward your doubts, or share your personal experience related to their posts.

This helps you get to know each other and build connections with those who will engage with your posts. Gradually, you can hold Q&A, audio, or video live sessions to build a community in your niche online.

 

4. Try Your Hand at User-Generated Content

Another popular trend that celebrities and brands use is promoting user-generated content. You can use the same tip where you make your followers create content related to your work, brand, or niche. It will bring more visibility and even develop credibility and authenticity for your job.

Several actors, singers, and marketers start such campaigns to create a buzz around their upcoming projects. For instance, if you are a food influencer, you can ask your followers to make special recipes or videos at their favorite restaurants with your hashtag. When more people will watch and follow, it builds engagement and reaches a new audience. 

5. Shares Stories and Reels

The most popular content format at the moment is reels and stories. About 500 million people use Instagram stories daily. On the other hand, Strike Social reports that Reels have a higher reach rate than other posts, with an average of 30.81%. So, you can focus on sharing more stories and reels to reach more people.

Since its success on Instagram, Facebook, and LinkedIn have introduced the same format. They have high engagement rates because they are prioritized by the algorithm and match the audience's attention span. You can focus on creating more short, catchy videos. It can be something unusual, entertaining, or informative, like a BTS of your business. 

6. Collaborate with Other Influencers

Don't consider other influencers in your niche as competitors. Instead, you can benefit by getting exposure to their followers, who are your target audience. You can partner with other influencers, share a few collaborative posts, or hold a live session together. 

Focus on collaborating with influencers with a follower count and engagement rate similar to yours. It will be more impactful and will increase your followers and engagement rates in a short while. 

7. Organize Giveaways and Contests

Everyone likes to win free things, which has always been a proven method to gain more sales or success in different industries. You can organize giveaways related to your niche or even partner with a brand from your industry. Usually, in such deals, the brand sponsors a product or service as a giveaway when you can market them through your content. 

Also, people generally like to win, so hosting a contest will help you attract followers in the form of participants. Nowadays, the most popular giveaway method is asking users to like, tag, or share their posts. You can ask them to follow your account or put it in their story section.

8. Buy Authentic Engagement and Followers With SMMFollows

Irrespective of the way you choose, increasing followers and engagement organically is time-consuming. If you want a quick solution, buy authentic engagement and followers from a trusted platform like SMMFollows

Compared to other platforms, they won't provide you with unauthentic followers. Instead, they will give your account a much-needed push at the beginning that will showcase credibility. As a result, you can easily attract organic followers.

9. Analyze your Performance 

Social media analytics tools are essential to track your post performance, engagement rate, and follower growth. It will give a clear picture and help you strategically grow your followers and engagement. Several platforms like LinkedIn and Instagram offer insights into which posts performed well and a few details on the audience who followed or engaged with them.

You must regularly check these metrics, trust the numbers, and use them to determine your growth and set new targets. Also, use data to decide your further plans for growing followers and engagement based on what worked and what did not. 

10. Stay Updated With Trends

Social media changes every day, and its algorithms are constantly being developed. So, you must keep informed about the new trends and be a part of them, whether it is a new feature, content format, or a trend among the audience.  

Stay informed and be a part of it. When you adapt and use it for your benefit, your account will become a more reliable and active brand or influencer. For example, WhatsApp and Instagram introduced 'Broadcast Channels' where you can reach their followers with more direct content, and LinkedIn introduced a reel format. 

Final Words On Boosting Your Social Media 

Building a solid presence on social media benefits everyone, but it's not easy. You need to use a mix of tips like quality content, strategic engagement, and sometimes, a little boost from trusted platforms like SMMFollows. 

They provide affordable followers and engagement with timely delivery to support your further strategies. Consequently, be more creative and persistent, and success will follow.