Anaghtara - Susmita Gupta seeks to make an impact on India's obsession with American diamonds and Healing crystals

Susmita Gupta, based out of Noida, has been involved in events, public relations, and creative branding in the past few years before embarking on her second significant commercial venture of American Diamond jewelry and healing crystals: Anaghtara. Following the multi-marketing channels Anaghtara has also begun selling its products in the D2C Segment using its e-commerce platform www.anaghtara.com

To reach Indian consumers, Susmita Gupta intends to begin selling healing crystals and jewelry made of American diamonds. Anaghtara, a privately held company, will oversee the statewide rollout of Susmita Gupta's branded jewelry retail business Anaghtara, which she announced this year at the Ed Innova Award of Distinction 2023.

"Anaghtara is heading towards businesses that cater more to consumers; that's where the fashion industry is going, and the Next Best thing to a Diamond - American Diamond Jewellery! A collection that you will not find anywhere else but in Anaghtara and without burning your budget" Susmita Gupta stated.

Susmita Gupta will face competition in a market where small businesses predominate but what makes Anaghtara stand apart from its competitors is its standout quality. The company wants to build aspirational unique designs and distinctive flavors by opening large-format, exclusive jewelry retail outlets throughout India in the coming years. Since more and more sophisticated and aspiring individuals are drawn to excellent, bespoke, and design-led jewelry, Susmita Gupta's in-depth knowledge of the business environment and creative.

branding across every level of business and her keen awareness of customer preferences have been employed in this mission.

After leading its Industry for the last 4 years, Susmita Gupta’s other venture Ed Innova has also added another feather to its cap. Surpassing the 1 million sales milestone, Ed Innova recently made it to ‘the Elite million club’. Ever since its establishment in 2021, Ed Innova has enjoyed a special place in the heart of Indian and Dubai clients. Despite good revenue growth, Ed Innova spent heavily on advertising and branding expenses during FY21 - FY22 accounting for 20%-30% of its total expenses in both years. However, the company benefitted from growth in the scale of distribution channels and word of mouth publicity.