Brandiet Appoints Aishwarya Yadav as CEO to Accelerate Strategic Digital Growth, Performance Marketing & Online Brand Building

Her understanding of digital ecosystems goes beyond content. She's been instrumental in implementing cross-platform engagement strategies, managing paid performance campaigns on Meta and Google, and aligning content with conversion paths—a skill set that positions her to lead in today's algorithm-driven marketing environment.

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Sartaj Singh
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Aishwarya Yadav

Aishwarya Yadav Photograph: (https://www.linkedin.com/in/aishyadav/)

In a strategic move to sharpen its leadership and expand its footprint in India’s competitive digital marketing landscape, Brandiet, an emerging digital-first performance marketing agency, has named Aishwarya Yadav as its new Chief Executive Officer (CEO).

The appointment signals a pivotal moment for the company, which has steadily built its reputation as a partner for high-growth brands looking to scale across digital channels through integrated social media marketing, content strategy, paid media, and customer experience optimization.

From Retail Insight to Digital Mastery

Aishwarya Yadav’s background is rooted in retail and fashion brand development, an origin that she credits for her sharp sense of brand positioning, consumer psychology, and communication aesthetics. Transitioning from fashion into digital, she has spent the past five years orchestrating full-funnel marketing strategies—delivering measurable outcomes across sectors including hospitality, food & beverage, lifestyle, and boutique hospitality.

Her understanding of digital ecosystems goes beyond content. She's been instrumental in implementing cross-platform engagement strategies, managing paid performance campaigns on Meta and Google, and aligning content with conversion paths—a skill set that positions her to lead in today's algorithm-driven marketing environment.

“Digital marketing isn’t just a service anymore, it’s infrastructure. At Brandiet, we don’t just create content or boost posts. We build frameworks for brand growth, visibility, and performance. Whether you're a startup or a legacy brand, we become your strategic growth partner,” said Aishwarya, speaking at the internal company announcement.

Building Performance-Driven, Experience-Led Brand Strategies

Brandiet's USP lies in combining creative execution with data-backed strategy, offering services that span:

  • Performance Marketing (Meta Ads, Google Ads, LinkedIn Ads)

  • Social Media Content Strategy & Monthly Calendar Management

  • Brand Identity Design & Messaging Architecture

  • Influencer Collaborations & Community Engagement Campaigns

  • Landing Page Design & Conversion Funnel Optimization

  • Content Marketing & Organic SEO Integration

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brandiet Photograph: (https://brandiet.in/)

 

With consumer attention spans shrinking and platform algorithms evolving rapidly, Brandiet under Yadav’s leadership is focusing on delivering high-impact, omnichannel campaigns that drive qualified traffic and measurable ROI.

“We’re entering a phase where content must serve both brand affinity and business goals. My priority is to ensure that Brandiet becomes synonymous with results-driven creativity—where storytelling meets structured media planning and analytics,” she added.

Scaling with Tech-Enabled Efficiency and Creative Depth

Aishwarya also brings a strong operational lens to Brandiet’s growth playbook. Her vision includes automating internal workflows, leveraging AI-assisted content tools, and building modular marketing stacks for clients that can scale as their needs evolve.

In a market saturated with cookie-cutter agencies, Brandiet is positioning itself as a boutique-but-scalable digital partner, combining the agility of a creative agency with the accountability of a performance firm.

As the agency continues to grow its client base across sectors like D2C, auto, hospitality, and education, Aishwarya’s mandate is clear: build Brandiet into a high-retention, insight-led, and platform-native agency of the future.

 

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