Dr. Aayushi Choudhary: First Doctor from Rajasthan Selected for IIM Bangalore’s ‘Women Entrepreneurship Startup Program’

Musculoskeletal Medicine & Rehabilitation Specialist) Fellowship In Interventional Pain Management (FIPM) MSK USG (USPRM) (Lisbon Portugal) President Award 2022 (ESPRM)

Rajasthan continues to make its mark on the global map with another significant achievement. Dr. Ayushi Choudhary, the first doctor from the state to be selected for the prestigious Pre-Incubation of the ‘Women Entrepreneurship Startup Program’ at IIM Bangalore, has once again brought pride to the region.  

Dr. Choudhary, the Founder and Director of Purple Heron Hospital, is not only making strides in the medical field but also spearheading a revolution in healthcare with her unique, patented 4R approach—Regeneration, Reconstruction, Rehabilitation, and Research. This innovative model focuses on viewing the human body as an integrated system, working holistically to promote overall health and well-being.  

A Gold Medalist in Pain, Musculoskeletal Medicine, and Rehabilitation, Dr. Choudhary envisions Rajasthan becoming a hub for healthcare innovation that will influence global standards. Under her leadership, Purple Heron Hospital is at the forefront of introducing Healthcare 2.0, a new paradigm that redefines how healthcare is perceived and delivered in modern times.  

Alongside her co-founder, Dr. Nitesh Lamoria, Dr. Choudhary is tirelessly working towards creating a transformative impact not only in Rajasthan but across India. Their goal is to elevate India’s healthcare system to new heights and set a global example for medical excellence.  

Awarded the President's Award in 2022 and recognized internationally for her research contributions, Dr. Choudhary sees this milestone as a significant step in her journey. "This is not just my achievement, but a reflection of the hard work and dedication of everyone who has been part of this vision," she states.  

This new venture promises to bring Rajasthan into the spotlight as a key player in shaping the future of healthcare, setting new benchmarks for medical advancements and holistic care