Easy Boba Brings a Summer Twist with Aamras Fest and Desi Boba Fusion Menu

Mumbai, 01 May 2025 — Easy Boba, a brand known for bringing international bubble tea experiences to Indian audiences, has introduced its Aamras Fest and a limited-time Desi Boba Fest this summer, featuring an inventive fusion of regional Indian flavors with the signature chewy boba twist.

At the heart of the Aamras Fest is the Aamras Boba Shake—an indulgent blend made with traditional aamras, vegan cream, and mango boba pearls. According to Adnan Sarkar, Founder of Easy Boba, this offering celebrates the nostalgia of mango season while keeping in line with the brand’s commitment to inclusive, plant-based ingredients. The brand sources its raw materials directly from Taiwan, staying true to the origins of bubble tea while experimenting with localized innovations.

Beyond mangoes, Easy Boba’s Desi Boba Fest aims to explore India’s culinary diversity through a special summer-exclusive lineup. The collection includes bubble tea versions of classic Indian beverages such as Shikanji, Kala Khatta, Aam Panna, Spiced Guava, Aanar, Rose Falooda, Kesar Thandai, Kullhad Chai, and Mohabbat Sharbat. These combinations are designed to cater to Indian taste preferences, while simultaneously offering a novel twist that infuses familiar drinks with the texture and fun of boba pearls.

The initiative reflects the brand’s evolving strategy to localize its offerings without compromising on authenticity. Known for its broad range of options—including dairy-free, low-calorie, and entirely plant-based variants—Easy Boba’s menu remains both Jain-friendly and vegan. The seasonal offering is expected to appeal to a wide range of dietary and cultural preferences.

Easy Boba’s approach to blending innovation with tradition continues to distinguish it in the growing Indian bubble tea market. The Desi Boba Fest will be available across all Easy Boba outlets throughout the summer season.

For more information, visit www.easyboba.in.

About Easy Boba

Founded by Adnan Sarkar, Easy Boba is a pioneering brand in the Indian bubble tea market, with 20+ outlets and expanding. The brand is committed to delivering high-quality, authentic bubble tea experiences while redefining India’s café culture.