GINTAA Champions Ethical Pricing & Transparency in Food Delivery Sector; Urges Regulatory Frameworks to Strengthen Consumer & Market Trust

Bengaluru- GINTAA, India’s home-grown emerging food delivery application, has taken a proactive stance to promote fairness, transparency, and integrity across the digital food delivery ecosystem. The company is advocating for a more ethical and balanced pricing environment that safeguards consumer interests, strengthens investor confidence, and upholds healthy market competition.

Mr. Laxman Jaiswal, Chairman and Managing Director of Ascon Softech (GINTAA), highlighted the need for greater transparency in pricing structures followed by leading platforms. He emphasized that sustainable growth in the digital economy can only be achieved through honest practices that prioritize consumer trust over short-term gains.

“At GINTAA, we believe true progress in digital commerce must be anchored in ethics and transparency. Our focus is on delivering genuine value and building lasting trust with every stakeholder — customers, merchants, and investors alike,” said Mr. Jaiswal.

GINTAA underscored that transparent pricing not only benefits consumers but also ensures a fair marketplace for all participants. By promoting open and accountable practices, the company seeks to create an environment where innovation and competition thrive responsibly.

Mr. Jaiswal further urged the Central and State Governments to establish clear guidelines and policies that encourage fair digital pricing standards and penalize manipulative practices. “With millions of daily transactions happening online, even minor discrepancies in pricing models can have large-scale implications. It is essential that policy frameworks evolve to protect digital-era citizens and uphold consumer rights,” he added.

The company also appealed to regulatory authorities, including the Competition Commission of India (CCI), SEBI, and the Ministry of Consumer Affairs, to ensure greater oversight and accountability in the sector. GINTAA believes such actions will help maintain the integrity of India’s rapidly expanding digital marketplace.

For investors, Mr. Jaiswal emphasized the growing importance of backing ethically driven enterprises. “Investors today look beyond profits—they seek purpose and credibility. Companies rooted in fair and transparent practices build stronger, more sustainable brands that inspire long-term confidence,” he noted.

Reiterating its commitment, GINTAA positions itself as a transparent, consumer-first, and responsible alternative in the food delivery space—driven by the core values of trust, technology, and transparency. The company continues to advocate for ethical practices that not only protect consumers but also contribute to a more equitable and trustworthy digital economy.

About GINTAA:

GINTAA, a venture by Ascon Softech India Pvt. Ltd., is a home-grown food delivery application designed to create a fair, transparent, and innovative space for consumers. With a vision to redefine digital commerce through trust, technology, and transparency, GINTAA aims to build a sustainable model that benefits customers, merchants, and investors alike.