Indian Brand Peplos Jeans Makes Waves with Extensive Products and Market-Leading Cargo Collection

Mumbai, Maharashtra (India), December 18, 2024: Indian fashion brand Peplos Jeans has earned a significant spot amongst clients with its extensive menswear collection. Recent market data shows that cargo pants, jeans, and trousers are leading sales charts, with a massive 45% weekly growth, while its expanded product categories span from everyday essentials to trending co-ords.
The brand’s comprehensive collection reflects changing consumer preferences, with 78% of young professionals seeking versatile wardrobes. Its topwear range includes carefully crafted shirts in plain, striped, and checked variants alongside trendy oversized fits and denim options. The t-shirt collection features contemporary styles, including regular fit, tie & dye patterns, oversized cuts, and raglan sleeves, complemented by polo shirts, vests, and kurta shirts.
In the bottomwear category, Peplos Jeans has established itself as a market leader with their cargo pants collection, which accounts for a significant portion of its sales. The denim line offers various fits - baggy, slim, and relaxed - catering to different style preferences. The collection further extends to shorts, boxers, denim shorts, joggers, and the increasingly popular parachute pants.
“We have seen a huge growth in customer demand for our co-ord sets,” shares a Peplos Jeans spokesperson. The co-ord collection features denim, printed, and summer variants, alongside tracksuits and fleece options. This segment particularly appeals to college students, with 65% prioritising coordinated comfort in their fashion choices.
The winter wear selection showcases the brand’s versatility with jackets, shackets, hoodies, and sweatshirts. Its hoodie-trouser and sweatshirt-trouser co-ords have gained popularity among young consumers seeking complete outfit solutions.
Founded by Sana Praveen and Masoom Anwar, Peplos Jeans maintains competitive pricing across all categories. Its weekly design updates ensure fresh options across all product categories, reflecting current trends and consumer preferences.
The brand’s success stems from its deep understanding of young consumers’ needs. With sizes ranging from 28 to 40 and prices starting at ₹1,799 for their bestselling cargo pants, Peplos Jeans offers affordable fashion without compromising on quality. Its team of 25 professionals focuses on incorporating moisture-wicking fabrics and reinforced stitching across product categories, ensuring durability and comfort.
Market analysts predict continued growth for brands offering comprehensive wardrobing solutions. Peplos Jeans’ extensive range, combined with their understanding of Gen Z preferences, positions them strongly in India's competitive fashion market.