Building the Right Products: Karan Khanna’s Approach to Customer Discovery in Entrepreneurship

In today’s rapidly evolving tech landscape—particularly in the B2B SaaS and real estate tech sectors—success stems not just from innovation, but from relevant innovation. With a plethora of tools and platforms vying for user attention, those that rise to the top are the ones that solve a specific, validated problem with laser-like precision. Businesses can no longer afford to build products based on assumptions; customer expectations are shifting, and competition within the same markets is intensifying.

Entering this industry requires discipline—specifically, the discipline to uncover unusual uses of familiar tools and adapt them for users. These habits define a successful product manager. This fictive definition encapsulates Karan Khanna, a product leader known for creating user-centric products while cultivating entrepreneurial thinking within organizations. His approach emphasizes success as being directly tied to a deep commitment to ongoing customer discovery.

Over the years, Karan has mastered the art and science of listening to users, uncovering their true needs, and iterating relentlessly to deliver meaningful, high-impact solutions. His journey—most notably through his leadership at Harmony Venture Labs (HVL), where he championed customer-centric innovation at RaveCapture and ListedKit—demonstrates the transformative power of deep user insight in shaping successful products.

While managing products at HVL, he played a pivotal role in the development of multiple B2B SaaS startups, helping them rapidly iterate toward product-market fit. One of his standout achievements was launching Review Insights at RaveCapture—an AI-powered eCommerce review analytics platform. This feature fundamentally improved how brands interpret customer feedback by leveraging sentiment analysis based on real user conversations.

Currently serving as Product Manager at ListedKit, Karan continues to innovate by streamlining real estate transaction management. His efforts have delivered measurable and meaningful results.

Karan’s commitment to the intersection of AI and customer-driven product development extends into research as well. He has authored several publications, including “Personalized AI Feedback Loops in Product Design,” formatted for IEEE in 2024. He also has upcoming publications in 2025 on AI in financial decision-making and security in stablecoin platforms. These works reflect his deep understanding of how emerging technologies can be harnessed to build user trust.

From his perspective, product management is a dynamic, evolving relationship with users—not a static role. According to Karan, the most effective product managers are those who continuously validate their assumptions through real-time feedback and adapt at every stage of the product lifecycle. He envisions a future where customer discovery is optimized through AI-powered analytics and real-time sentiment tracking, enabling product teams to be more nimble and data-driven than ever before.

In Karan’s view, organizations that truly thrive will be those that embed structured customer discovery into their culture—not just at product launch, but as an ongoing, enduring practice. His advice to builders and entrepreneurs is grounded in this belief: stay close to your users, always.

In his own words:
 “Product management is not a one-time validation exercise. It’s a continuous relationship with your users, where every insight, complaint, and suggestion is a clue to what truly matters. That’s how you build products that last.”

In an era defined by rapid technological acceleration and ever-rising user expectations, Karan Khanna stands out for his clarity of purpose—building not just functional products, but the right ones, grounded in a deep understanding of the people who use them.