8 January 2024, Mumbai: There is a big news in the music world – SwaLay (aka SwaLay Digital), a top music platform in India, and GreatSong.World, a global music marketplace, have joined forces for something awesome. They're rolling out a brand-new music genre called "Patriotic Pop"! It's not your typical Bollywood or movie music. Nope, it's a fresh sound that mixes modern vibes with a timeless love for India. Patriotic Pop is all about capturing the lively spirit of India, the dreams of its people, and the quest for greatness worldwide. As India takes center stage on the global scene, the music should mirror the excitement. And that's where Patriotic Pop steps in, becoming the go-to genre for this energetic time.
Nikhil Jain, the CEO at SwaLay Digital, says Patriotic Pop is like a makeover for patriotism in Indian music. Now, SwaLay and GreatSong.World have teamed up to give Patriotic Pop a major boost. SwaLay knows the music scene inside out and can connect Patriotic Pop artists with fans all over India and beyond. Meanwhile, GreatSong.World, with its global know-how, ensures that artists get fair pay and people worldwide can enjoy the music.
Vineet from GreatSong.World is pumped about working with SwaLay to empower a new generation of Indian artists. According to him, Patriotic Pop has what it takes to become a worldwide hit, bringing together music lovers who share a love for their country. Patriotic Pop is all about being inclusive, diverse, and letting artists express themselves freely. It's not just a stage for rising stars; it's also about strengthening India's cultural bond through the power of music. Support independent artists and soak in the spirit of India through this cool new genre.
The very first song in the Patriotic Pop category is dropping on January 18, 2024. It's called "Born in Bharat. Born For India" by Vineet himself. This track is a passion project that really feels like a punch of energy with its lively beat and drumming. The song's pace reflects the drive and restlessness of hardworking Indians, pushing boundaries to achieve greatness. The music in the background make you feel like ambitious dreams are coming true and cause for celebration! It's the perfect song to play in your car or play at special gatherings when you want to celebrate India's successes. Get ready for some musical magic and dive into the world of Patriotic Pop!