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Several factors like timing, service, comfort and design matter in the hospitality industry, but what can also make a big difference is having the right partners. Whether it’s for construction, renovation, or ongoing support, hotel owners and operators rely on trusted vendors to deliver the right products—on time and without hassle. One person who has learned the value of these relationships first-hand is Kishan Patel, a key Data Researcher at USA LEDs, a lighting solutions provider.
Patel’s work goes far beyond taking orders and sending out shipments. He plays a direct role in helping motel owners and developers find the right lighting products for their properties, often staying involved from the early planning stages through to project completion. He now manages client communication, supports large-scale orders, and helps prevent delays or errors in the supply process.
Sharing his insights, he mentioned, “From my own experience, I know that providing goods isn't enough to build lasting partnerships. You need to be there for your clients on a regular basis, know what they want, and offer solutions that change as their business does.”
One of his longest-running client relationships has been with Baron Hospitality, a group that owns and operates multiple motel properties. Over the years, the professional has helped manage several lighting projects for them, ensuring smooth coordination and on-time deliveries. By staying involved throughout each project, he helped reduce order mistakes by 20%, leading to fewer delays and returns. This consistency has helped the company earn repeat business and build trust with clients who value reliability.
Additionally, the attention to detail and personal connection has also assisted the organisation to grow its client base. Return orders from key customers rose by about 25% in a single year, largely because of how Patel and his team handled follow-ups and project support. “These numbers show how relationship-focused work really helps build trust with clients and make operations run more smoothly,” he added. These aren’t just small wins—they directly impact how hotels operate and serve their guests. Accurate and timely deliveries mean properties can open on schedule, avoid last-minute stress, and meet brand standards.
Beyond his day-to-day work, Patel has also taken on responsibilities that extend into the broader industry. He has been a part of national industry events like the AAHOA conventions in 2024 and 2025, where he represented his firm in front of hundreds of hotel owners. These events are important, especially in the Indian-American motel community, where trust and personal connections are key to doing business. By speaking directly with owners and understanding their needs, he has helped create a more approachable face for the brand.
Still, as the researcher explains, building strong partnerships isn’t always easy. During busy project periods, juggling multiple timelines and client expectations used to cause confusion. This was addressed by setting up better systems to track communication and ensure updates were shared regularly. This change improved collaboration within the team and gave clients more confidence in the process.
He sees his role not just as a supplier, but as someone who helps clients plan smarter, save time, and feel supported throughout the process. According to him, long-term success is not just about closing a deal—it’s about being dependable over time. This approach is rooted in simple habits: listening closely, following through, and offering tailored support based on what each client actually needs. “Companies that engage in relationship-building rather than revenue will enjoy long-term customer loyalty. My recommendation is to regard each client engagement as a long-term investment rather than a one-time transaction,” he suggested.
Looking ahead, it won’t be wrong to say that the future of the hospitality supply business will rely more on understanding client data—like past orders and preferences—to offer better, more proactive service. But no matter how much technology is used, what will always stay important is building real relationships based on trust.
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