The International Journal of Science and Research published Dr Manas Khatri's pioneering research on AI IoT and Metaverse

Renowned scholar and technology expert Dr Manas Khatri made significant strides in emerging technologies, with his groundbreaking research featured in the esteemed International Journal of Science and Research (IJSR). The publication carried the insightful paper titled "Transforming Indian Business Landscapes: The Impact of AI, IoT, Metaverse, and Emerging Technologies."

Dr Khatri's paper shed light on this transformation, accelerated further by the COVID-19 pandemic, which compelled enterprises to reevaluate their strategies and prioritize technology integration. "In a rapidly evolving digital landscape, Indian businesses are proactively embracing technological advancements to stay competitive and align with market expectations,” highlights Dr Manas Khatri.

Dr Khatri emphasises India's position as the fifth-largest economy, and the fastest-growing major economy, urging businesses to adapt and thrive. Dr Khatri highlighted the rise of hybrid enterprises in India, skilfully blending traditional business structures with digital transformation initiatives. “Several enterprises leveraged physical presence and digital platforms to enhance efficiency and extend their reach. The integration of AI, IoT, and the Metaverse played a pivotal role in propelling the growth of hybrid enterprises,” emphasises Dr Khatri.

Artificial Intelligence (AI) emerged as a game-changer, bolstering company productivity, decision-making processes, and client experiences. Dr Khatri underscored that nearly half of the surveyed organizations planned to ramp up their AI investments in the next two years, signifying a significant growth trajectory for AI in the Indian business landscape.

The paper also underscored the transformative potential of the Internet of Things (IoT) in both corporate operations and consumer experiences. Furthermore, the immersive internet, or Metaverse, gained traction as an integral part of the digital environment. Dr Khatri highlighted the Indian metaverse sector growing at a remarkable rate to reach $758 billion by 2026. This presented a new digital frontier for companies to construct rich, interactive customer experiences.

Dr Manas Khatri's prolific research journey was underscored by the successful publication of three research papers, each contributing to understanding AI, the Metaverse, and IoT. His papers garnered considerable attention, with numerous citations in books and research papers by eminent authors. Dr Khatri's research was read over 15,000 times, reflecting its substantial impact and influence within the academic and professional community.

Additionally, Dr Manas Khatri is a proud and successful entrepreneur with more than seven years of experience. Dr Khatri is the founder and CEO of Digital Jugglers - a renowned Marketing and PR agency that caters to a plethora of businesses in uplifting and successfully executing marketing and PR campaigns.