Digitalpreneur Ishu Preet Singh talks about reinventing brands and growing the business in the digitally powered era.

The young digital entrepreneur and versatile talent in the business world can’t emphasize enough to be an active part of the growing digital space.

Several people and professionals work day in and day out to turn their ordinary businesses and brands into extraordinary success stories. However, do all of them go ahead in becoming compelling stories for the world to know? Well, there definitely have been a few who have been able to do that and truly stun the world in ways more than one. So many such businesses have been on the rise in digital marketing and other related realms worldwide, which have produced some of the finest entrepreneurial talents as well, like Ishu Preet Singh, the young digitalpreneur from Kashmir, who has never ceased to amaze people with what he has offered them as a professional in the field.

The Founder and CEO of “Smarter Circle,” a rising digital marketing company, says that the way the digital media and marketing space have seen a surge in their growth has brought about massive positive changes across industries of the world in multiple incredible ways. Especially after the pandemic, businesses that followed the traditional norms took the digital route, and today are flourishing digital businesses and brands. Hence, he highlights that reinventing brands and growing the business in the digitally powered era is the need of the hour.

• First, deconstruct business models and reconstruct them: Ishu Preet Singh says that entrepreneurs must work toward breaking down the old business models to reimagine a newer one in order to stay up-to-date with the changing business times. To reimagine a business model, one should examine customer segments, distribution channels, revenues generated, cost structure, and many other factors.

• Transform workplace environment: The last few years have dramatically changed the working culture, with an increase in the working style of Work from Home. To reinvent their brands and business, entrepreneurs must ensure ease of work for employees, inspiring efficient interactions and communications within the organization.

• Increased use of social media: To stay at par with the competition and go beyond that, brands must concentrate great efforts toward growing their social media, which today has become more marketing mediums than just social mediums. By optimizing social media platforms, tools and techniques, brands can reinvent themselves by growing their online presence.

• Innovation is key: Any brand or business can survive for a long if it solves the issues of the target demographic or fills in a gap in the industry, and also keeps innovating its way to the top. Entrepreneurs can grow their brands in the digital era if they focus on working around visionary ideas that can up their game in what they offer through constant innovations.

Ishu Preet Singh says that solving pertinent issues and rethinking offerings while also strengthening digital presence can help brands go a long way in the ever-so-evolving digital space.