Xtra Power Classic: The Leading Energy Drink Brand Taking Indian Summer by Storm

As summer approaches and temperatures start to soar, people in India are looking for cold and refreshing drinks to quench their thirst. While colas and juices have traditionally been the go-to options for consumers, energy drinks are quickly gaining popularity and are expected to play a prominent role this summer. According to MK Vasudev, the Chief Operating Officer of Sanjeev Foods & Beverages, a subsidiary of Universal Beverages LLC, “Energy drink companies are customizing their marketing and products to suit local tastes and preferences.”

One such energy drink that has become a sensation in India and beyond is Xtra Power Classic. Developed with the finest ingredients from Germany, Xtra Power Classic contains caffeine, taurine, and vitamins B2, B3, B6, and B12. It is packaged in an easily recyclable 250ml aluminum can, making it not only good for the consumer but also for the environment. Energy drink companies are targeting the fitness-conscious Indian consumer by highlighting the energy-boosting benefits of their products during workouts and sports activities. This approach is resonating with consumers, and Xtra Power Classic is quickly becoming the fastest-selling and leading energy drink brand in the country.

Xtra Power Classic is more than just a drink – it is a statement of quality and a lifestyle product for those who refuse to settle for anything less. It has successfully captured the attention of Indian consumers who are looking for a refreshing and energizing drink that aligns with their fitness goals and lifestyle choices. MK Vasudev's sales management experience and business development skills have played a key role in driving the success of Sanjeev Foods & Beverages, a subsidiary of Universal Beverages LLC. Under his leadership, the company has consistently surpassed year-on-year sales targets and achieved remarkable growth. From its humble beginnings, Xtra Power Energy Drink is now available in several countries across the globe, including the Middle East (UAE, Kuwait, Bahrain, Saudi Arabia, Oman, Iran, and Iraq), West African countries (Ghana, Togo, Ivory Coast, etc.), and East African countries (Kenya, Tanzania, etc.).

The story of how Xtra Power Energy Drink came to be is a testament to the power of seizing opportunities and being willing to take a chance on oneself. In conclusion, energy drinks are poised to take the Indian beverage market by storm this summer, and Xtra Power Classic is leading the charge.

With its superior quality, unique taste, and energy-boosting benefits, it has become the go-to choice for consumers who want a refreshing and healthy alternative to traditional soft drinks. As India continues to embrace a healthier and more active lifestyle, Xtra Power Classic is well-positioned to become an even bigger sensation in the years to come.