China's e-commerce giant Alibaba on Wednesday has forged a partnership with 20 brands to fight counterfeit goods with the help of big data analysis after the US last month labelled the company as one of the world's largest destinations for fake goods.
The first "alliance to fight counterfeits with big data" was initiated by Alibaba in Hangzhou, capital of eastern China's Zhejiang Province, the company said.
Among the first 20 members of the alliance are Chinese and international brands, including Huawei, LV, Swarovski, Dulux, Samsung, Sony and Bioderma.
She said that Alibaba Group was willing to join the fight against counterfeits with its technologies and resources in order to protect consumer rights.
Based on Alibaba big data analysis, Chinese law enforcement authorities closed 675 workshops, warehouses and vendors producing and selling fake goods, from September 2015 to August 2016.
Over the same period, Alibaba Group closed 180,000 stores on its shopping platform Taobao.com.