In India mobile broadband is important for loyalty of customers: Study

Mobile broadband experience is important in India and Brazil for winning loyalty of smartphone customers says a global study.

Acoording to the telecom gear firm Ericsson  "In high growth markets such as India and Brazil mobile broadband experience is twice as important in driving smartphone user loyalty compared to voice experience".

It attributed reason to younger users of smartphone and mobile broadband in India and Brazil who care less about voice call usage compared to mobile data.

The study recognizes that people now look for high speed internet for video experience which was earlier limited opening of websites uploading or downloading of content of social media websites. 

While 26 percent of smartphone users admitted they are facing video streaming issues on daily basis. it has increased over one-third in markets like Brazil, India and Indonesia. 

The survey was conducted online in 14 countries covering people ages group of 18 to 69. Study says that "In February 2016, 1,000 smartphone users in 14 markets globally participated in an online survey except India in which 2,000 users participated".