Ola to promote cashless payment for rides through multi-channel ad campaign

In the wake of demonetisation of Rs 500 and 1000 notes, cab aggregator app Ola has said it will launch a multi-channel campaign to motivate people to use cashless payment options for rides.

With a multi-channel campaign, 'Nahi Rukega India. Cashless Chalega India', the "company aims to motivate people not to stop riding; cash or no cash," Ola said in a statement.

"The campaign is led by a TV ad, complemented by print and digital ads that reinforce the campaign message of – India won't stop. India will ride cashless," it said.

This is appended by offers that promise cashbacks from partners-HDFC Bank, a host of E-commerce and retail brands and of course Ola Money - Ola's very own E-wallet, it added.

The campaign comes at a time when a seamless payment option is the need of the hour for citizens.

To make payments hassle-free, Ola is offering a range of payment options from cash to credit cards, debit cards and Ola Money, so that India can keep moving," the statement said.