Uber to imbibe more human centric values in its organisation ethos

Uber has vowed to change direction and become a more humane company following a wave of ugly developments, including allegations of rampant sexual harassment and a video of a profanity-laced confrontation between the ride-hailing company's CEO and a disgruntled driverThe promise was made by Uber in a conference call with reporters on Tuesday.

The incidents have Uber scrambling to minimize damage caused by the unflattering portrait of the company that has emerged. The backlash already has resulted in management defections, including the resignation of its president, JeffJones, after just six months of on the job.

Uber CEO Travis Kalanick had already apologized to employees for the missteps and is looking for a chief operating officer to help him change his ways. Kalanick didn't participate in Tuesday's call.