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Use of 'Good Friday' creates troubles for company

Use Of Term ‘good Friday’ In A Promotional Campaign By E-commerce Firm Snapdeal On Good Friday, A Day Observed To Commemorate The Crucifixion Of Jesus Christ, Triggered A Row, After Which The Company Apologised.

PTI | Updated on: 26 Mar 2016, 12:27:47 PM
Representational Image.

New Delhi:

Use of term ‘good Friday’ in a promotional campaign by E-commerce firm Snapdeal on Good Friday, a day observed to commemorate the crucifixion of Jesus Christ, triggered a row, after which the company apologised.

Issuing an statement, the e-tailer said: “We regret the tag line used. It is an error on our part”.

“We extend our sincere apologies to all whose feelings we may have hurt inadvertently. We will work to ensure that something like this never happens again,” said a Snapdeal spokes person.

To cash in on the extended weekends due to Holi and Good Friday, Snapdeal had sent promotional e-mails to its customers with a subject line “It’s a really really good Friday|Flat 40% Off”.

However, a section of people felt offended to this as Good Friday is not a day of celebration.

The faux pas occurred on a day when two senior BJP leaders were today left embarrassed after they set Twitter abuzz with criticism by “wishing happiness” on the occasion of Good Friday.

Another retailer Myntra also reportedly run a similar promotional campaign offering steep discounts ranging from 50 per cent to 80 per cent to its buyers on the day.

Despite several efforts, Myntra company officials could not be reached for comments.

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First Published : 26 Mar 2016, 11:43:00 AM

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