DealBuddy Lets Users Buy Products for As Low As 1 Paise - A New E-commerce Model for India 2.1

PNN

Kozhikode (Kerala) [India], July 21: For long, India booming e-commerce industry has largely catered to what venture capital firm Blume Ventures calls India 1 - the top 140 million digitally savvy, urban consumers. But the vast middle, India 2 - nearly 300 million aspirational Indians - has remained largely underserved.

That now changing with the arrival of

DealBuddy

, India first gamified e-commerce app, designed not just to sell - but to let users win products, sometimes for as low as 1 paise.

India 2.1: Ready to Play, Ready to Shop

While India 2 has been slow to embrace traditional online shopping, there one digital space where theyre already deeply engaged - gaming. India is home to 650 million gamers, and remarkably, 150 millions of them are pay-to-play users, spending money not on goods, but on the thrill of competition in apps like Dream11, Ludo King, and Teen Patti.

This behaviour signals a powerful insight: India 2.1 doesnt just want to shop. They want to win deals through interactive and gamified experiences, elements traditional e-commerce has largely ignored. India 2.1 needs a new model of ecommerce.

DealBuddy, founded by Basil Nalakath, Adhnan Rasheed and Basim Nalakath, taps directly into this mindset - merging the engagement of gaming with the value of e-commerce. Every day, brands run multiple deals on DealBuddy. Users compete with each other to win the deal- but with a twist. Instead of the highest offer winning, in DealBuddy, the user who places the lowest unique offer walks away with the product at the end of the deal period- be it a smartphone, trimmer, smartwatch, or branded perfume - sometimes at less than ₹1.

A New Model for a New Bharat

Traditional e-commerce isnt broken - but it boring and not relevant for the India2.1 consumers who seek excitement in all their digital interactions says Basil Nalakath, Founder & CEO at DealBuddy. The current platforms are built for India 1. But India 2.1 needs a different model - one that feels like entertainment, not just transactions.

Since its launch, DealBuddy has attracted over 25,000 users in just a month, with near-zero customer acquisition cost - a rare feat in India hypercompetitive online retail space. The app built-in Yard Sale allows winners to resell their products within the community, creating a vibrant, self-sustaining marketplace.

Adhnan Rasheed, Co-founder & COO at DealBuddy, adds, Today, brands are struggling with high CAC and are looking to expand beyond saturated markets to a new category of users from India 2. However, theyre finding it hard to reach India 2.1 in a way that both profitable and engaging. DealBuddy aspires to be the go-to platform for brands targeting these users- through a model that they are already familiar with. Weve already partnered with several D2C brands and are actively engaging with many more to help them unlock this high-potential, under-tapped market.

The Future of Bharat Commerce

In a country where shopping festivals are still the only time many buy online, DealBuddy is creating daily mini-festivals - bite-sized events that combine affordability, excitement, and digital participation. It a model that fits the lifestyle, mindset, and behavior of India next 300 million digital consumers.

As gaming, social media, and commerce continue to converge, DealBuddy approach may well be a blueprint for the next evolution of e-commerce in India - where deals arent just discovered, but won.

Link:

https://www.dealbuddy.live/theapp

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