Diwali: Gold, Jewellery sales rise up to 30 per cent on Dhanteras

Gold and jewellery sales were up 30 per cent this Dhanteras, with jewellers across the country recording brisk business on the auspicious day on the back of favourbale price and a good monsoon.

Dhanteras is considered to be an auspicious day for buying gold, silver and other valuables and is largely celebrated in North and West India.

P N Gadgil Jewellers Managing Director Saurabh Gadgil told PTI that good monsoon, pent up demand of the first half of this year which was affected by jewellers’ strike, stable gold prices and long weekend were mainly responsible for the positive consumer demand.

World Gold Council (WGC) MD Somasundaram PR said, “The physical demand is good with good footfalls, which is 30-50 per cent more than last year during this Dhanteras.

“Consumers are back in the market and retailers are all geared up to meet this demand. The level of activity only shows that things have come back to normal in trade as well as at the consumer level,” he said.

P C Jewellers MD Balram Garg said, “We are seeing 20 per cent jump in volume and 30 per cent in value terms. The growth is higher in value terms as prices have gone up in the last one year.”

This is a conservative estimate, but sales could cross this level, he added. P C Jewellers has around 70 retail outlets across the country.

Waman Hari Pethe Jewellers Director Aditya Pethe said looking at the footfalls the sales this year during the festivals are likely to be 20 per cent more than last year.

“The sales have picked up since the last 15 days and we are expecting 20 per cent growth compared to last year. Rs 30,000-35,000 ticket size is pushing more this year, especially for wearable jewellery. Marriage jewellery are also in demand as the season will begin from December and this year there are more dates than last year,” he added.

Gold prices on Friday fell by Rs 110 to Rs 30,590 per 10 grams in the national capital. However the prices were 16.6 per cent higher than Rs 26,230 on Dhanteras day in 2015.  Silver traded at Rs 42,700 per kg as compared with Rs 35,410 per kg last year.

Kalyan Jewellers Executive Director Ramesh Kalyanaraman said, “The advance booking for jewellery is up by 20-25 per cent compared to last year.”

“Prices are lower when compared to last two months.  Prices are more or less stable now and also demand has revived in view of the good monsoon,” he said.

MMTC-PAMP India President (Marketing) Vipin Raina said, “There was robust demand for gold and silver coins as also bars this time as prices are at favourable levels.”

“People are buying for investment purpose. We expect 15-20 per cent increase in sales from over the last year," he added.