Patanjali in the race of bidding for IPL13 title sponsorship

Yoga Guru Baba Ramdev's venture Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official.

As the Chinese mobile company VIVO took the exit route from IPL sponsorship, the title sponsorship slot has been vacated. If Patanjali gets the sponsorship for IPL Season 13, it would defenitely help the Ayurveda form to get featured on the global platform. Eventually, the Haridwar-based firm can have access to global marketing, as Patanjali is focusing on exports for its Ayurveda-based FMCG products.

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However, the Ayurveda form Patanjali is yet to make a final call on this, the spokesperson of Patanjali confirmed this developement, saying, 'we are considering this.