PNB MetLife launches ConVRse, virtual reality based customer service platform

Insurance major PNB MetLife on Monday announced the launch of ConVRse, a virtual reality (VR) based customer service platform. 

ConVRse is an experiential virtual reality platform built in collaboration between MetLife's innovation centre LumenLab in Singapore and PNB MetLife in India, senior officials of the life insurance company said.

In the initial phase, the VR platform would be launched in 15 branches covering ten cities, Managing Director and Chief Executive Officer of PNB MetLife, Tarun Chugh told reporters.

Explaining features of ConVRse, a company statement said when customers put on the VR headset they find themselves in a3D simulated virtual room, face-to-face with an 'avatar' "Khushi", the firm's life insurance expert.

"The customers simply need to walk into the select PNB MetLife branches, wear the VR headset and get all their servicing requirements fulfilled by Khushi," it said.

"The platform will display policy related information and uniquely engage the customers through visual assist elements like animations," it further said.

In the next phase, PNB MetLife is working towards equipping the sales teams with VR devices and set up conVRse zones at bank partner ATMs, it said.

The conVRse was inaugurated by Chairman of Insurance Regulatory and Development Authority of India (IRDAI) T S Vijayan along with IRDAI Member Life Nilesh Sathe, in the presence of Chugh at the company's regional office.