Italian supercar marque Lamborghini on Friday launched the extreme super sports car Aventador S, and said it has set a target of more than doubling its market share in the two-door segment over the next two years.
The extreme super sports car segment which is defined as those cars with two-doors, two-seater and priced over 1,10,000 euros and have a torque of 400 ps or more, in the country is around 70 units a year, according to Lamborghini that claims to be the leader in this space with over 40 per cent of the market pie.
"With the kind of response we have received for the new Aventador S LP 740-4 Coupe even before the launch, I am already sold out for the first year for this four-wheel steering car. I am very confident of more than doubling our market share to 20-25 per cent from the 10 per cent we have here today,"Lamborghini India head Sharad Agarwal told PTI.
The four-wheel steering car technology allows all the four wheels to be controlled by the steering. He said the volume driver for Lamborghini is Huracan, with 90 per cent of the volume. Agarwal said after contracting for four years, the market grew first time in 2016 to 70 units. The peak was in 2011 when the volume touched 95 units. It had gone down to 40 units in 2014 which rose to 70 last year.
He also said over the next two-three years this segment should be in three digits volume, and based his optimism on the GST implementation which though will not have any tax benefits, definitely ease the taxation process, and thus, will give a boost to growth. He said the effective tax rate is 179 per cent on any of the models that Lamborghini or sister brands Porche or Audi R8.
Out of this, customs duty alone is 130 per cent and then rest of taxes. This will be stabilised and simplified under the GST. The Aventador S, priced at Rs 5.01 crore and upwards depending on the customisation (ex-showroom Mumbai) competes with its sister brand Audi R8, Ferarri FF, Mercedes AMG GLS, BMW i8 and BMW M6 series among others.
The previous model Aventador was priced at Rs 4.32 crore in Delhi, while the Ferarri FF and other extension come under Rs 4 crore, the i8 and the Merc AMG come at around Rs 2.5 crore. The new Aventador S LP 740-4 Coupe replaces its predecessor and is sharper and more powerful version of the coupe mounted on a 6.5 litre engine offering 350 kmph of topspeed.