After announcing the launch of its packaged drinking water 'Divya Jal', Baba Ramdev's Patanjali Ayurved Ltd is expected to foray into the USD 70 billion dairy domain in India.
According to a Livemint report, Patanjali will launch products in the dairy and apparel business this calendar year. With this, we will be in 11 categories. The total market size of these two categories will be Rs 20 lakh crore. We will enter both within this year," the report quoted Yoga guru Baba Ramdev, as saying.
"We are number one in trust and we will be number 1 in turnover in a year," Ramdev said. Taking a dig a multinational companies, Ramdev asked, "What are foreign companies doing for India? What has Hindustan Unilever done for Hindustan, what gate has Colgate opened, and what birds has Nestle given flight to?"
Patanjali has also set sights on launching 'swadeshi' line of clothes for men, women and children. Baba Ramdev's homegrown brand is likely to enter the branded apparels market this calendar year.