E-commerce giants Flipkart, Amazon see manifold growth during special sale

The company saw over five-fold growth in transactions on its platform during its 'Big 10' sale, the e-commerce giant Flipkart said. The Big 10 sale, which is different from the flagship 'The Big Billion Days' sale, was held between May 14 and 18.

"We exceeded our set sale targets of 5X of a normal day. Our business numbers for five days of 'Big 10' Sale is almost equal to the non-sale business we do in one month," Flipkart further said. However, it didn't disclose number of transactions on its platform.

Flipkart Senior Director Smrithi Ravichandran issued a statement, "Flipkart's Big 10 Sale is a grand commemoration of all the love and support we have received from our customers over the last decade. All the teams at Flipkart from marketing, business, merchandising, to supply chain and technology, came together and have delivered phenomenal results."

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Rival Amazaon, which is a US-based company also said that it saw a significant growth in sales during May 11-14. Flipkart started the 'Big 10' sale just after Amazon's sale.

Amazon India Vice President, Category Management, Manish Tiwary said, "Our high growth momentum on customer acquisition from 2016 continued into 2017, driven by tier II and III cities which saw 235 per cent growth during the sale."

With inputs from PTI.

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