A German association that strives to promote the use of Goethe’s language on Thursday said it had sold its shares in Volkswagen in protest at the car maker’s decision to make English its official language.
“The words Volkswagen and the German language sadly no longer go together,” Walter Kraemer of the German Language Foundation said in a statement.
“I am dismayed at how thoughtless our elites are giving up their own language and culture,” he added.
Volkswagen last week announced it was switching the group’s business language from German to English, saying the change would help it recruit the best and brightest in the industry.
According to the Handelsblatt financial daily, the German Language Foundation bought 200 Volkswagen shares at 100 euros (USD 104) a piece last year, and sold them on Wednesday for 137 euros each—netting a tidy profit of 7,400 euros.
A global auto giant, Volkswagen was founded in 1937 in the northern German city of Wolfsburg and still has its headquarters there.
Adolf Hitler himself laid the foundation stone for the first Volkswagen factory, tasked with building an affordable car for all Germans—which would go on to become the iconic Beetle.