Facebook apologises after it bans an image of a plus-size model promoting body positivity

Facebook reversed its decision to ban an image intended for advert featuring a plus-size model promoting positive body image, labelling the photo’s depiction as undesirable. Australian feminist group Cherchez La Femme sought to promote an ad for its 'Feminism and Fat' panel discussion but the social network giant banned the image saying that it does not comply with their health and fitness policy.

When the organisers questioned Facebook’s this move, Facebook Ads Team wrote “Ads like these are not allowed since they make viewers feel bad about themselves,” said the letter to organiser Jessamy Gleeson, who posted a screen-shot of it online.

Now reinstating the image, Facebook now says, “To be clear, the image complies with our advertising policies. We have now approved the image and apologise for any offence this caused.”

The Ad featuring Tess Holliday was aimed at building body positivity when it comes to sharing pride in their respective bodies. Debate on feminism and body positivity is not new, it has been there and telling women what accurate representation of their body is can sometimes beget immense rage from public.

The main point here is its not Facebook only which sees measures correct body type or size but advertising and scoops of misrepresentation has left our minds so obsessed with perfect bodies that we don’t even get a chance to realise how beautiful and unique we are in our own ways.

Tess Holliday