Social media platform Facebook Inc is launching an application for smart TVs that will enable the social network's users view its videos on a bigger screen.
The application will roll out soon from app stores for Apple TV, Samsung Smart TV and Amazon Fire TV, the company said in a blogpost on Tuesday.
The blogpost also said users can scroll through their news feed and simultaneously watch videos on their timeline. To make the videos more appealing, the sound also fades in and out as one scrolls through videos in news feed now.
Facebook Chief Executive Mark Zuckerberg during a post-earnings call said this month that the company expected a major ramp-up in hiring and other spending during 2017 as it invests in video and other priorities.
The company last year expanded its live video product, Facebook Live a potential threat to broadcast television.