Walmart-owned Flipkart on Wednesday launched a new initiative â€˜Samarthâ€™ to bring Indian artisans, weavers and handicrafts makers on its platform.
The e-commerce giant, which is locked in an intense battle for leadership in the Indian market, has partnered with five non-governmental organisations (NGOs) to help artisans use the online marketplace to sell their products.
Flipkart Samarth has been designed to support artisans in their e-commerce journey from onboarding till they get familiar to selling products online, Flipkart Group Chief Executive Officer Kalyan Krishnamurthy told reporters here.
â€œThese small businesses are the backbone of the Indian economy...we are helping traditionally underserved communities access a pan-India market and engage with over 150 million customers,â€ he added.
In the first phase of the programme, Flipkart will have access to 35,000 artisans through the partnerships with NGOs.
â€œOur government has taken a host of measures to support the MSME (micro, small and medium enterprises) sector and encourage e-commerce platforms... According to some estimates, e-commerce can potentially create 1 million-plus jobs in the next couple of years,â€ Minister of State for Finance and Corporate Affairs Anurag Singh Thakur said.
He added that e-commerce is also expected to increase employment in industries such as logistics and warehousing.