Break the myths about gold loans with Muthoot's MATTU & MITTU

Looking for the best gold loan scheme? Check out MATTU & MITTU. New in the IA market, Mattu & Mittu delights customers with an innovative AI-assisted live chat, natural language processing and several features on gold Loan and other financial products.

Represented by two elephant mascots, Mattu & Mittu, an Artificial Intelligence powered chatbot developed by The Muthoot Group, was launched on October 11.

“We, at The Muthoot Group, have always been at the forefront of adopting technology and transforming customer experience by providing them instant solutions to their financial needs. ‘MATTU & MITTU’ is our latest addition to some of our already existing technologically advanced systems like Core Banking Solution (CBS), Customer Relationship Management (CRM), iMuthoot Mobile App etc," Alexander George Muthoot, Deputy Managing Director, The Muthoot Group, said.

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MATTU & MITTU - an Artificial Intelligence powered Virtual Assistant offers 24/7 customer assistance and instantly respond to customer queries across The Muthoot Group’s diverse products and services; ranging from Gold Loan, Insurance, Money Transfer, Forex, Mutual Funds, Home loan etc.

"We serve more than 2 lakh customers everyday, and through our newly launched Chatbot, we aim to redefine seamless customer experience by being present where they are – Online. The bot is designed to increase the quality of the relationship we have with our customers by enhancing and personalising their financial journey with us,” George said.

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The AI-Bot is also said to act as a financial advisor, helping break myths around Muthoot’s flagship product – Gold Loans, and enabling customers to make informed decisions, The Muthoot Group claims in a statement.

MATTU stands for Advanced Technology Transformation Unit while Mittu stands for Muthoot Intelligent Technology Transformation Utility. The company is the first in the Indian Gold Loan industry to use a bot on its official website – www.muthootfinance.com.

MATTU & MITTU FEATURES & More | Know all about it

1. The Muthoot's chatbot help customers to register
2. Help get details about Gold Loan/other financial products
3. Help apply for a Gold Loan scheme
4. Help locate the nearest Muthoot Finance branch etc,
5. Provides AI assisted live chat
6. Predictive text
7. Rating and instant feedback facility
8. Natural language processing
9. Suggestive/informative conversations
10. Specialised advice based on customer inclinations
11. Personalised advice through recognition of past behaviour patterns
12. Onsite support at a branch, without involvement of staff

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The Muthoot Group, which started as a small trading business enterprise in Kozhencherry, a remote village in the state of Kerala, has a family legacy of over 800 years. Since its formation, the company, under the leadership of its key management - M G George Muthoot (Chairman), George Alexander Muthoot (Managing Director), George Thomas Muthoot (Jt. Managing Director) and George Jacob Muthoot (Jt. Managing Director) has broadened its scale and widened its geographic scope of retail operations.

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Today, The Muthoot Group is a multi-faceted business conglomerate comprising 18 diversified divisions, including Financial  Services, Wealth Management, Money Transfer, Forex, Securities, Vehicle & Asset Finance, Media, IT, Healthcare, Housing & Infrastructure, Education, Power Generation, Leisure & Hospitality, Plantation & Estates, Precious Metals, Travel Services, Housing Finance & Overseas Operations.

Headquartered in Kochi and having its Corporate Office in New Delhi, The Muthoot Group has a dominant presence in all States & Union Territories of India. It also has its presence in USA, UK, UAE, Sri Lanka and Central America.