True Balance, a highly integrated, one-touch prepaid mobile balance manager app has established its steadfast growth plans by registering over 1 million downloads at the start of 2016.
Ranked as the No. 1 app on Google play store (lifestyle category) and no. 6 across all categories, True Balance is conclusive on its competitive product advantage and strong momentum it has gained within 16 months of its establishment.
Launched in September 2014 by seasoned entrepreneur Charlie (Cheolwon) Lee, True Balance provides 10 times quicker and more intuitive balance check, call log, data pack assessment, and recharge service for prepaid Android smartphone users.
With its innate capability to use big data to give real-time information on best plans and offers, the app also helps earn and recharge balance, thereby making it one of the most adaptive platforms within its category.
Speaking on reaching the pivotal milestone Charlie Lee, CEO True Balance said, “From being the first mobile balance app to be made available in the market, to reaching one million subscriber base, our success story has just begun. Our commitment to our customers, both current and prospective is simply to provide a one-touch, all inclusive balance checking and recharge experience. We look forward to bringing more exciting features in the next few months so as to elevate the mobile balance management landscape.”
In addition to achieving the 1 million landmark, True Balance also struck an average of 220,000 downloads per day during the first week of January. Thus, making it one of the very few mobile utility apps in India to have achieved this count. The spike in numbers was significantly driven because of the member referral program that was initiated during the expansion across Mumbai, Karnataka and Haryana circles.