Ola on Monday announced that the company launched its taxi services across south-west England, following a successful entry in South Wales earlier this year.
The app-based Indian taxi-hailing giant company has obtained a licence to operate its services in and around the city of Bristol, the company said.
The Bangalore-headquartered company, which describes itself as a dynamic, responsible and one of world’s largest ride-hailing company, had unveiled its UK market entry plans with launches in Cardiff and Newport in South Wales in August this year.
Starting Monday, residents in and around the city of Bristol can book rides on the Ola app, with services launching in Exeter and more towns in the coming weeks, the company said.
“We could not be more excited about launching services in south-west England in the thriving city of Bristol, ahead of the busy holiday season and in many more towns in the weeks ahead,” said Ola UK Managing Director Ben Legg.
“While we remain in the early stages of our UK-wide rollout, we have seen passengers and drivers respond positively to what we offer and are more confident than ever that Ola will transform the market with its dynamic, responsible service that enables people to travel safely and conveniently,” Legg said.
Excited to launch in Bristol .... ðŸ˜€ https://t.co/D7OZgqQGrA— Ben Legg (@bglegg) November 19, 2018
With its launch in England, Ola is also offering a limited number of discounted rides to customers to try its new service.
“We look forward to working closely with the local authorities across south-west England to ensure we deliver the best possible service to all,” said Legg.
Meanwhile, the company also claims that it is the only rode-hailing app in the United Kingdom that offers passengers the option privately hired vehicles (PHVs) and metered taxis through one consumer-friendly platform.
“Over a million people in the UK can now access safe and convenient modes of transport through the Ola app. Drivers on the platform will also enjoy the benefits of increased earnings through Ola’s market-leading commission rates, daily payments, and a 24/7 support system,” Ola UK said.
Founded in 2011 by Bhavish Aggarwal and Ankit Bhati, Ola’s model integrates city transportation for customers and drivers onto a mobile technology platform.
(With PTI inputs)