Opera, best known for its browser Opera Mini has launched a Netflix type of video streaming service with name of Opera App Club. The new app is a payable service where a user will pay for a desired video.
The app brings value to carriers, developers and users by offering an alternative distribution and monetization model. The new model is based on an unlimited "all you can download" subscription offer, payable through operators' billing systems.
It is considered that Opera Apps Club is able to reach a wider audience of mobile users in this way. Viewers, especially the ones who would otherwise not have access to premium mobile apps in emerging markets will be the main targets for the company.
Opera acquired Bemobi in August 2015, adding its leading, app-subscription service to Opera's portfolio of operator solutions.
"Since its inception, Opera Apps Club has been designed with high scalability in mind to accommodate future business growth," said Pedro Ripper, CEO of Bemobi, an Opera company.
"Leveraging Opera's global footprint, we can deliver services that benefit end users, operators and app-developers, globally."