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Oppo witnesses 133 percent growth due to camera-focused devices: Reports

Market Research Firm International Data Corporation's (IDC) Preliminary Data Displayed That Oppo Accounted For 6.8 Per Cent Of The Global Smartphone Market In 2016 And Also Had Four Straight Quarters Of Greater Than 100 Per Cent Year-on-year Growth.

News Nation Bureau | Edited By : Rahul Mishra | Updated on: 04 Feb 2017, 10:02:45 PM
Smartphones (File photo)

New Delhi:

Chinese phonemaker Oppo witnessed a 133 per cent year-on-year growth due to a camera-centric product range along with premium design, claimed a report on Friday. Further, Oppo also succeeded in maintaining fourth spot in smartphone brand globally by market share and top spot in China for the last two quarters.

Market research firm International Data Corporation's (IDC) preliminary data displayed that Oppo accounted for 6.8 per cent of the global smartphone market in 2016 and also had four straight quarters of greater than 100 per cent year-on-year growth.

"In 2016, our strategy was to stay simple and focused -- putting out premium-quality products with phenomenal cameras," Sky Li, Oppo Global Vice President, Managing Director of International Mobile Business and President of Oppo India, said in a statement.

"The success we saw is because of our commitment to listening to our users and bringing them devices tailor-made for their lifestyles. We'll redouble that commitment as we continue our global expansion this year," Li added.

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In the year 2016, Oppo focused on two main product lines -- its "Selfie Expert" F series and R series.

As far as India is concerned, Oppo became the first brand which launched selfie focused phones apart from bringing the selfie trend with campaigns targeted for the youth, the company claimed.

Oppo F1s, which constituted a 16MP front camera, was a path breaking success.

According to data from research firm GFK, Oppo hit a 10.9 per cent sales unit share in the country's offline market with the help of F1s and emerged as the second best of all brands in December 2016.

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First Published : 04 Feb 2017, 06:50:00 PM